Company Overview

We build consumer brands differently — with the speed of a startup, the discipline of private equity, and the creative engine of a high-performance growth team.
Think of us as a mini Unilever, but leaner, faster, and designed for direct-response success.

We operate multiple brands generating $40M+ in annual revenue, each built on a 3-year scale-and-exit model, supported by centralized shared services across media, creative, operations, and product.

Our mission:
Build brands that leave lasting impressions — and exit them at their peak.

Our culture is built on:
🏆 Competitive Greatness
⚡ Speed to Execution
💪 Team Empowerment
🎯 Relentless Ownership

If you thrive in fast-moving, community-driven, performance-first environments, this is your team.

Role Overview

The Community & Discord Manager owns the internal creator community experience for TikTok Shop. You will be responsible for building a vibrant, high-performing creator ecosystem that drives weekly GMV through engagement, coaching, education, events, and direct communication.

You’re part community architect, part coach, part operations manager — ensuring our hundreds of internal creators are informed, motivated, and delivering performance-aligned content.

This is a full-time North America role with high visibility, high accountability, and direct impact on revenue.

Key Responsibilities

• Own and manage the internal creator Discord community, ensuring it is active, organized, and performance-driven.
   
• Build and execute the creator engagement strategy, including events, announcements, incentives, and challenges.
   
• Coach creators directly on content quality, best practices, TikTok Shop features, and performance optimization.
   
• Run daily community operations — answering questions, moderating discussions, sharing updates, and directing creators to resources.
   
• Host bi-weekly coaching sessions or AMAs, supporting creators on trends, hooks, and performance tactics.
   
• Develop channel structures that support education, communication, and collaboration (announcements, wins, inspiration, peer chat).
   
• Surface top performers and inactive creators to the Creator Partnerships Manager for incentive or re-engagement strategies.
   
• Create digestible TikTok updates and distribute them to keep creators informed about platform changes.
   
• Maintain the resource library — best-performing hooks, starter kits, FAQs, selling guides, and trend recaps.
   
• Collect creator feedback via polls, surveys, and community discussions to improve the program.
   
• Drive creator retention through recognition programs, incentives, and ongoing support.
   

Key Performance Indicators (KPIs)

• Creator engagement rate inside Discord (daily active users, message participation, session attendance)
   
• Creator content output per week
   
• GMV generated by internal creators
   
• Creator retention, activation rate, and churn reduction
   
• Response time and quality of community support
   

Success Benchmarks (30–60–90 Days)

30 Days

• Learn all systems, creator archetypes, and community workflows.
   
• Take ownership of daily Discord operations.
   
• Launch the updated community engagement calendar.
   

60 Days

• Host your first coaching sessions and implement new engagement formats.
   
• Improve community response times and overall participation.
   
• Launch a resource library and trend-sharing workflow.
   

90 Days

• Deliver measurable lift in creator output and GMV.
   
• Build a scalable community framework that supports 300+ active creators.
   
• Establish monthly challenges, incentive programs, and coaching systems.
   

Required Skills & Qualifications

Must-Have

• 2–4+ years experience in community management, creator relations, influencer marketing, or social media
   
• Deep understanding of TikTok culture, creator behavior, and social-first content
   
• Excellent communication and relationship-building skills
   
• Experience hosting events, workshops, or live coaching sessions
   
• Highly organized and able to manage high-volume community engagement
   
• Fast execution and a proactive mindset

• Experience using Discord communities at scale
   

Nice-to-Have

• Familiarity with TikTok Shop, GMV Max, or social commerce ecosystems
   
• Background in content creation, trend analysis, or creative strategy
   
• Experience building creator programs or educational resources
   

Who Should Apply?

✅ YES — Ideal Candidates

• Natural community builders who love connecting people
   
• Creators or creator-ecosystem operators who understand content
   
• High-energy communicators with a coaching mindset
   
• People who thrive in high-speed, high-impact environments
   
• Operators who want direct influence on revenue through community
   

🚫 NO — Do Not Apply If

• You dislike hosting discussions or coaching creators
   
• You prefer predictable, low-interaction roles
   
• You struggle with organization or high message volume
   
• You avoid taking initiative or owning outcomes
   

Why Join Us?

• Build and lead the central hub of our entire creator ecosystem
   
• High autonomy with direct impact on weekly GMV
   
• Work with elite growth, media, and creative operators
   
• Be part of a high-performance culture that values speed, clarity, and results
   
• Massive opportunities for role expansion as community scales
   

Compensation & Benefits

• $50,000–$70,000 annual salary
   
• Performance-based bonuses
   
• Equity opportunity
   
• Flexible hybrid/remote structure
   
• Access to creator resources, training, and events
   

Application Process

1. Resume submission
    
2. Community strategy assessment
    
3. Interview with Creator & Community Leadership
    
4. Live Discord walkthrough / scenario test
    
5. Final interview + offer