TikTok Shop Strategy & Operations Manager

Compensation: $70,000–$90,000 (or hourly consultant)

Company Overview

We build consumer brands differently — with the speed and creativity of a startup and the financial firepower of private equity.
Think of us as a mini Unilever, but leaner, faster, and obsessed with performance.

We own and operate multiple brands generating $40M+ in revenue, each built on a 3-year scale-and-exit framework powered by a centralized engine covering growth, creative, media, product, and operations.

Our mission: Build brands that leave lasting impressions — and exit them at their peak.

This is operator-led brand building, not corporate guessing. Decisions you make this month hit the P&L next month. Our culture rewards speed, ownership, and execution — not politics.

Core Values:
🏆 Competitive Greatness
⚡ Speed to Execution
💪 Team Empowerment
🎯 Relentless Ownership

If you thrive in high-performance environments with full autonomy, this is where you belong.

Role Overview

The TikTok Shop Strategy & Operations Manager is the strategic right hand to the Head of TikTok Shop — the internal consultant, systems architect, and execution champion behind one of our fastest-growing commerce channels.
You’ll build playbooks, design workflows, optimize operational systems, and ensure the entire TikTok Shop ecosystem (across four shops) is aligned with brand and revenue goals.
This is a full-time North America position with influence across creators, community, reporting, paid amplification, and shop operations.

Key Responsibilities

• Partner directly with the Head of TikTok Shop to set quarterly objectives, resource plans, and strategic initiatives.
• Stay ahead of TikTok Shop updates, beta programs, and new features to identify early-mover advantages.
• Build internal playbooks, SOPs, and repeatable systems for sourcing, onboarding, community, reporting, and creator management.
• Ensure tactical execution aligns with shop and brand priorities across all teams.
• Audit and optimize shop operations, including listings, logistics, messaging flows, creator onboarding, and content QC.
• Develop performance dashboards, trackers, and operational reporting in collaboration with data teams.
• Support campaign planning (Mega Sale Days, Flash Sales, GMV pushes).
• Identify bottlenecks across the system and deploy fast solutions.
• Lead cross-functional alignment between ops, paid media, community, and creators.
• Drive experimentation frameworks across creators, messaging, content formats, and GMV Max

Key Performance Indicators (KPIs)

• On-time execution of strategic initiatives
• Increase in weekly/monthly GMV driven by system improvements
• Efficiency gains from new processes and automation
• Creator onboarding speed + activation rate improvement
• Reduction in operational errors, backlogs, and shop issue

Success Benchmarks (30–60–90 Days)

30 Days

• Deeply understand all four shops, current strategies, team workflows, and bottlenecks.
• Document existing processes and identify immediate improvement areas.
• Establish weekly reporting rhythm with leadership.

60 Days

• Roll out improved SOPs for sourcing, onboarding, community management, and messaging.
• Launch at least one new automation or efficiency tool.
• Align all shop operations under a unified execution framework.
   

90 Days

• Produce measurable GMV lift driven by operational excellence.
• Deploy a scalable playbook for all TikTok Shop processes.
• Present a roadmap for next-stage improvements (tech, workflow, automation)

Required Skills & Qualifications

Must-Have

• 3–5+ years of overall experience in e-commerce, social commerce, operations, or growth, with 1-2 years of experience in TikTok Shop strategy and operations.
• Strong understanding of TikTok Shop, affiliate ecosystems, or marketplace operations
• Proven ability to build SOPs, systems, and scalable processes
• Analytical mindset with strong comfort in dashboards, spreadsheets, and reporting
• Ability to operate cross-functionally and keep teams aligned
• Fast execution speed — comfortable making decisions with imperfect information

Nice-to-Have

• Experience in performance marketing, GMV Max, or creator-led commerce
• Prior consulting, strategy, or operations background
• Familiarity with Airtable, Notion, reporting tools, or automation platforms
• Experience in a high-growth startup or direct-response environmen

Who Should Apply?

✅ YES — Ideal Candidates

• Systems thinkers who love building order, clarity, and efficiency
• Operators who take ownership without waiting for asks
• Strategic minds with the ability to execute quickly
• People who thrive on measurable impact
• Fast learners who adapt to platform changes and industry shifts
   

🚫 NO — Do Not Apply If

• You need constant direction
• You dislike documentation, structure, or process building
• You move slowly or overthink decisions
• You want a passive maintenance role instead of active ownership

Why Join Us?

• You will be the architect behind one of our fastest-growing channels
• High autonomy, high impact, and no corporate red tape
• Direct influence on multi-million-dollar revenue outcomes
• Work inside a proven performance engine with elite operators
• Opportunity to grow into a senior leadership position

Compensation & Benefits

• $70,000–$90,000 annual salary (or equivalent consultant hourly rate)
• Performance bonuses
• Equity potential
• Flexible hybrid/remote setup
• Full access to training, resources, and growth pathway

Application Process